Burger Project has introduced a limited edition burger called ‘The Texan’ which will help raise necessary funds for the Hurricane Harvey relief efforts in the US.
The Texan is the first of a series of limited edition burgers that will change every six weeks. Until October 15, $1 from every Texan burger sold will be donated to a Hurricane Harvey relief program through The Rockpool Foundation, providing assistance to those in need.
The Texan was inspired by Rockpool Dining Group CEO Thomas Pash, a burger-loving Texan, and was already in development when Hurricane Harvey hit.
Pash said giving back to the community was a strong part of Rockpool Dining Group’s DNA and after creating The Texan, then hearing about the devastation of Hurricane Harvey it seemed like a natural charitable fit for the group.
“We feel it’s important to support where we can and positively impact the lives of the people who have been affected by this disaster,” says Pash.
“It feels good to launch our first Limited Edition Burger hand-in-hand with a charitable drive and it’s motivating for our teams to know they are doing something for people in need.”
Rockpool culinary director Niel Perry said the corporate team knew they needed to step up and help those affected.
“It’s a crisis that’s very close to the heart of the business and we’re honoured to give $1 from every Texan burger sold to help Tom’s fellow Texans and those affected by the crisis.”
The Texan features Burger Project’s signature Cape Grim beef pattie as well as cheese, pickles, onions, mustard and a smoky Tabasco chilli BBQ sauce.
