Stone & Wood brings a refreshing alternative to 2021 with East Point.
To help New Year resolutions continue past January, Byron Bay’s favourite craft beer brewery, Stone & Wood, has launched East Point – a refreshing low-alcohol ale.
Light gold in colour, this new release is described as slightly hazy and sour, subtly hopped, refreshingly addictive and light on the palate with a blend of citrus and zest to taste. Sitting at a 2.7% alcohol volume, East Point proves to be Stone & Wood’s most innovative approach to enter into the lower-alcohol beer space without substituting on flavour.
Aligning with the fast-growing wellness market, the trio behind New South Wales’ favourite up and coming brewery knew that East Point would be the best way to get their foot into the low-alcohol scene.
“We’ve been looking at the low-alcohol segment in all its forms for a while now. The wellness and moderation movement isn’t a trend, rather a way of life that is here to stay. A growing portion of Australian consumers are making changes to how they eat, drink and exercise, in order to enjoy a more balanced lifestyle. We want to continue exploring this territory by offering beverages that allow our drinkers to enjoy social occasions but live an active lifestyle at the same time.”
Stone & Wood Low Alcohol Release East Point. Image supplied
Forming a collaboration between a number of people from all parts of the business, East Point has allowed Stone & Wood to ferment an array of beer characteristics that the trio adore in the contemporary ‘better-for-you’ brewing scene.
“[It’s] interesting, refreshing and like nothing else in the lower-alcohol beer space”
So what’s next? Ready to excite their drinkers and push the boundaries in 2021, Stone & Wood have announced that thanks to their new product and innovation calendar forever growing and adapting, Australian craft beer lovers can look forward to a couple of seasonal launches to hit shelves. With new core range offerings to tipple our tastebuds, they hope to have an ever-evolving and rotational Counter Culture beers that launch every eight weeks.
To further immerse themselves within the wellness market, Stone & Wood’s Byron Bay and Brisbane tasting rooms have small pilot batch breweries, which they’ve used to test out different beer styles to gauge flavour preferences and interest levels of zero alcohol beer with their drinkers. After exploring zero-alcohol for the past 24 months, Stone & Wood’s response has been overly positive.
Watch this space.
Looking for other Aussie beers to treat your tastebuds to? Just in time for the warm weather, we’ve sourced the top 10 Australian made craft beers for summer 2021. And, if you’re needing a feed that matches seamlessly to your drop, why not try this Texas-style barbecue smoked whole turkey recipe?
