In the lead up to National Burger Day this Thursday 28 May, Grill’d has launched its #DressUpForGrilld challenge via TikTok, calling on customers to get fancy and dress-up in their most creative threads for the chance to win a year’s supply of burgers. Yes, that’s right, an entire YEAR’S worth. The #DressUpForGrilld challenge will run from Monday 25 May – Friday 19 June with the aim of injecting some fun, vibrancy and connection throughout communities across Australia.

To take part in the challenge, customers must ‘click’ into their best fancy dress to receive their Grill’d delivery or when heading in-store to pick up takeaway or dine-in, then share a video of the occasion with their Grill’d order via TikTok or Instagram, tagging @GrilldBurgers and #DressUpForGrilld. Customers can enter as many times as they wish until Friday 19 June. More orders means more entries. It’s a win-win situation.

Grill’d will be on the hunt for the most engaging and entertaining content, rewarding effort and originality by offering six lucky winners a grand prize of a year’s worth of healthy burgers. Winners will be announced on the Grill’d website and contacted via social media on Monday 22 June. Kicking off the campaign and providing spectacular inspiration are some of Australia’s most popular TikTok influencers, including Jasminetxo, Mikey Pembroke (Married At First Sight 2020) and Malakaiwatenezele.

To further incentivise customers, those who head into a Grill’d restaurant to collect takeaway orders or dine-in in their fancy dress will also receive a drink (including alcoholic beverages) on the house to enjoy with their burger to reward their efforts.

So what are you waiting for? Pop on a frock, order your favourite burger and get filming.